I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Quote by Donald Norman

Topics: Donald Norman Quotes

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

Everyday people are not very good designers.

Everyday people are not very good designers.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.