AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Quote by Donald Norman

Topics: Donald Norman Quotes

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.