Beauty and brains, pleasure and usability - they should go hand in hand.

Quote by Donald Norman

Topics: Donald Norman Quotes

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Everyday people are not very good designers.

Everyday people are not very good designers.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

Scientists are always skeptics.

Scientists are always skeptics.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.