We expert teachers know that motivation and emotional impact are what matter.

Quote by Donald Norman

Topics: Donald Norman Quotes

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

Everyday people are not very good designers.

Everyday people are not very good designers.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.