I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Quote by Donald Norman

Topics: Donald Norman Quotes

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Scientists are always skeptics.

Scientists are always skeptics.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.