I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Quote by Donald Norman

Topics: Donald Norman Quotes

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

Everyday people are not very good designers.

Everyday people are not very good designers.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.