I believe that robots should only have faces if they truly need them.

Quote by Donald Norman

Topics: Donald Norman Quotes

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Scientists are always skeptics.

Scientists are always skeptics.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.