Market segmentation s a natural result of the vast differences among people.

Quote by Donald Norman

Topics: Donald Norman Quotes

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Everyday people are not very good designers.

Everyday people are not very good designers.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.