Market segmentation s a natural result of the vast differences among people.

Quote by Donald Norman

Topics: Donald Norman Quotes

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

Scientists are always skeptics.

Scientists are always skeptics.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...