Market segmentation s a natural result of the vast differences among people.

Quote by Donald Norman

Topics: Donald Norman Quotes

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Everyday people are not very good designers.

Everyday people are not very good designers.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...