Market segmentation s a natural result of the vast differences among people.

Quote by Donald Norman

Topics: Donald Norman Quotes

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Scientists are always skeptics.

Scientists are always skeptics.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

Everyday people are not very good designers.

Everyday people are not very good designers.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...