Market segmentation s a natural result of the vast differences among people.

Quote by Donald Norman

Topics: Donald Norman Quotes

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Scientists are always skeptics.

Scientists are always skeptics.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Everyday people are not very good designers.

Everyday people are not very good designers.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.