It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Quote by Donald Norman

Topics: Donald Norman Quotes

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

Everyday people are not very good designers.

Everyday people are not very good designers.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...