It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Quote by Donald Norman

Topics: Donald Norman Quotes

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Everyday people are not very good designers.

Everyday people are not very good designers.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Scientists are always skeptics.

Scientists are always skeptics.

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...