Everyday people are not very good designers.

Quote by Donald Norman

Topics: Donald Norman Quotes

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.