Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Quote by Donald Norman

Topics: Donald Norman Quotes

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...