Readers always seem to think that the author has some control over the design of their books.

Quote by Donald Norman

Topics: Donald Norman Quotes

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Everyday people are not very good designers.

Everyday people are not very good designers.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

Scientists are always skeptics.

Scientists are always skeptics.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...