If you think the products don't match what you want from a product, don't buy it.

Quote by Donald Norman

Topics: Donald Norman Quotes

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Scientists are always skeptics.

Scientists are always skeptics.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

Knowing how people will use something is essential.

Knowing how people will use something is essential.