In my opinion, no single design is apt to be optimal for everyone.

Quote by Donald Norman

Topics: Donald Norman Quotes

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Scientists are always skeptics.

Scientists are always skeptics.

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Everyday people are not very good designers.

Everyday people are not very good designers.