In my opinion, no single design is apt to be optimal for everyone.

Quote by Donald Norman

Topics: Donald Norman Quotes

Everyday people are not very good designers.

Everyday people are not very good designers.

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Scientists are always skeptics.

Scientists are always skeptics.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...