In my opinion, no single design is apt to be optimal for everyone.

Quote by Donald Norman

Topics: Donald Norman Quotes

Knowing how people will use something is essential.

Knowing how people will use something is essential.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Scientists are always skeptics.

Scientists are always skeptics.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...