The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Quote by Donald Norman

Topics: Donald Norman Quotes

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Everyday people are not very good designers.

Everyday people are not very good designers.

Scientists are always skeptics.

Scientists are always skeptics.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.