You won't catch me giving clear lectures.

Quote by Donald Norman

Topics: Donald Norman Quotes

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

Scientists are always skeptics.

Scientists are always skeptics.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

Everyday people are not very good designers.

Everyday people are not very good designers.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...