I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Quote by Donald Norman

Topics: Donald Norman Quotes

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Everyday people are not very good designers.

Everyday people are not very good designers.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...