I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Quote by Donald Norman

Topics: Donald Norman Quotes

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Scientists are always skeptics.

Scientists are always skeptics.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

Everyday people are not very good designers.

Everyday people are not very good designers.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...