Knowing how people will use something is essential.

Quote by Donald Norman

Topics: Donald Norman Quotes

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

Everyday people are not very good designers.

Everyday people are not very good designers.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Scientists are always skeptics.

Scientists are always skeptics.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...