Knowing how people will use something is essential.

Quote by Donald Norman

Topics: Donald Norman Quotes

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

Everyday people are not very good designers.

Everyday people are not very good designers.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...