I prefer design by experts - by people who know what they are doing.

Quote by Donald Norman

Topics: Donald Norman Quotes

Scientists are always skeptics.

Scientists are always skeptics.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

Everyday people are not very good designers.

Everyday people are not very good designers.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...