I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Quote by Donald Norman

Topics: Donald Norman Quotes

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Scientists are always skeptics.

Scientists are always skeptics.