I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Quote by Donald Norman

Topics: Donald Norman Quotes

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

Scientists are always skeptics.

Scientists are always skeptics.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.