Scientists are always skeptics.

Quote by Donald Norman

Topics: Donald Norman Quotes

Everyday people are not very good designers.

Everyday people are not very good designers.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...