A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

Quote by Donald Norman

Topics: Donald Norman Quotes

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

Everyday people are not very good designers.

Everyday people are not very good designers.

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

Scientists are always skeptics.

Scientists are always skeptics.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

AS for all those mistakes I make - they are on purpose - to teach...

AS for all those mistakes I make - they are on purpose - to teach...