“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.Quote by David OgilvyTopics: Quotes about David OgilvyShare on:FacebookPinterestWhatsApp
A good advertisement is one which sells the product without drawing attention to itself.#David Ogilvy
I notice increasing reluctance on the part of marketing executives to use judgment; they are...#Judgement, #Marketing
Every advertisement should be thought of as a contribution to the complex symbol which is...#David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your...#David Ogilvy
