Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

You make the best products you can, and you grow as fast as you deserve...

You make the best products you can, and you grow as fast as you deserve...

The secret of long life is double careers. One to about age sixty, then another...

The secret of long life is double careers. One to about age sixty, then another...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

A well-run restaurant is like a winning baseball team. It makes the most of every...

A well-run restaurant is like a winning baseball team. It makes the most of every...

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

Leaders grasp nettles.

Leaders grasp nettles.

The most important word in the vocabulary of advertising is TEST. If you pretest your...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

Develop your eccentricities while you are young. That way, when you get old, people won't...

Develop your eccentricities while you are young. That way, when you get old, people won't...