There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television...
Much of the messy advertising you see on television today is the product of committees....
The best ideas come as jokes. Make your thinking as funny as possible.
If you tell lies about a product, you will be found out - either by...
Advertising is a business of words, but advertising agencies are infested with men and women...
The secret of long life is double careers. One to about age sixty, then another...
The consumer isn't a moron; she is your wife.
You make the best products you can, and you grow as fast as you deserve...
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...
Many people - and I think I am one of them - are more productive...
I have a theory that the best ads come from personal experience. Some of the...
If it doesn't sell, it isn't creative.
If you ever have the good fortune to create a great advertising campaign, you will...
In the modern world of business, it is useless to be a creative, original thinker...
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...
It strikes me as bad manners for a magazine to accept one of my advertisements...
It takes a big idea to attract the attention of consumers and get them to...
Leaders grasp nettles.