The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

Ninety-nine percent of advertising doesn't sell much of anything.

Ninety-nine percent of advertising doesn't sell much of anything.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

The most important word in the vocabulary of advertising is TEST. If you pretest your...

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Few people at the beginning of the nineteenth century needed an adman to tell them...

Few people at the beginning of the nineteenth century needed an adman to tell them...

Advertising is the principal reason why the business man has come to inherit the earth.

Advertising is the principal reason why the business man has come to inherit the earth.