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If you ever have the good fortune to create a great advertising campaign, you will...
#David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker...
#David Ogilvy
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...
#David Ogilvy
It strikes me as bad manners for a magazine to accept one of my advertisements...
#David Ogilvy
It takes a big idea to attract the attention of consumers and get them to...
#David Ogilvy
Leaders grasp nettles.
#David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
#David Ogilvy
If it doesn't sell, it isn't creative.
#David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the...
#David Ogilvy
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
#David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is...
#David Ogilvy
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...
#David Ogilvy
Good copy can't be written with tongue in cheek, written just for a living. You've...
#David Ogilvy
Hire people who are better than you are, then leave them to get on with...
#David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix....
#David Ogilvy
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract...
#David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium...
#David Ogilvy
I don't know the rules of grammar... If you're trying to persuade people to do...
#David Ogilvy
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