The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

The most important word in the vocabulary of advertising is test. If you pretest your...

The most important word in the vocabulary of advertising is test. If you pretest your...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

The relationship between a manufacturer and his advertising agency is almost as intimate as the...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

I never tell one client that I cannot attend his sales convention because I have...

I never tell one client that I cannot attend his sales convention because I have...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that...

In the modern world of business, it is useless to be a creative, original thinker...

In the modern world of business, it is useless to be a creative, original thinker...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

In the modern world of business, it is useless to be a creative original thinker...

In the modern world of business, it is useless to be a creative original thinker...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

Advertising is a business of words, but advertising agencies are infested with men and women...

Advertising is a business of words, but advertising agencies are infested with men and women...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to...

College is a place to keep warm between high school and an early marriage.

College is a place to keep warm between high school and an early marriage.

'Can I copy your homework?' We had homework?! QUICK gimme your pen!!!

'Can I copy your homework?' We had homework?! QUICK gimme your pen!!!

It is a great honor and privilege to serve on the Board of Curators.

It is a great honor and privilege to serve on the Board of Curators.