Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

I notice increasing reluctance on the part of marketing executives to use judgment; they are...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell...

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

Advertising is only evil when it advertises evil things.

Advertising is only evil when it advertises evil things.

The most important word in the vocabulary of advertising is test. If you pretest your...

The most important word in the vocabulary of advertising is test. If you pretest your...

Hire people who are better than you are, then leave them to get on with...

Hire people who are better than you are, then leave them to get on with...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and...

Advertising reflects the mores of society, but it does not influence them.

Advertising reflects the mores of society, but it does not influence them.

The advertisers who believe in the selling power of jingles have never had to sell...

The advertisers who believe in the selling power of jingles have never had to sell...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

You now have to decide what 'image' you want for your brand. Image means personality....

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

There is no need for advertisements to look like advertisements. If you make them look...

There is no need for advertisements to look like advertisements. If you make them look...

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

I avoid clients for whom advertising is only a marginal factor in their marketing mix....

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy...

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.