So what does a good teacher do? Create tension - but just the right amount.

Quote by Donald Norman

Topics: Donald Norman Quotes

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Scientists are always skeptics.

Scientists are always skeptics.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Knowing how people will use something is essential.

Knowing how people will use something is essential.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

Also note that invariably when we design something that can be used by those with...

Also note that invariably when we design something that can be used by those with...

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

Isn't one of your first exercises in learning how to communicate to write a description...

Isn't one of your first exercises in learning how to communicate to write a description...

Our information lives will be better served when we are free to get to our...

Our information lives will be better served when we are free to get to our...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...