User-centered design means working with your users all throughout the project.

Quote by Donald Norman

Topics: Donald Norman Quotes

I think there is a tendency in science to measure what is measurable and to...

I think there is a tendency in science to measure what is measurable and to...

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

Sure, one can always get the students to relax and be happy - entertained, but...

Sure, one can always get the students to relax and be happy - entertained, but...

And to get real work experience, you need a job, and most jobs will require...

And to get real work experience, you need a job, and most jobs will require...

Everyday people are not very good designers.

Everyday people are not very good designers.

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

You won't catch me giving clear lectures.

You won't catch me giving clear lectures.

A big ethical question is what happens after people stop using the device. Does it...

A big ethical question is what happens after people stop using the device. Does it...

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

I believe that robots should only have faces if they truly need them.

I believe that robots should only have faces if they truly need them.

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

If you think the products don't match what you want from a product, don't buy...

If you think the products don't match what you want from a product, don't buy...

Readers always seem to think that the author has some control over the design of...

Readers always seem to think that the author has some control over the design of...

It is relatively easy to design for the perfect cases, when everything goes right, or...

It is relatively easy to design for the perfect cases, when everything goes right, or...

The problem with emotion was that it was clearly something important, but-at least according to...

The problem with emotion was that it was clearly something important, but-at least according to...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

I've been looking at the iPod- the Apple iPod. One of the interesting things about...

Am I an Apple bigot? No. I can critique their products and their customer service...

Am I an Apple bigot? No. I can critique their products and their customer service...

Knowing how people will use something is essential.

Knowing how people will use something is essential.

Market segmentation s a natural result of the vast differences among people.

Market segmentation s a natural result of the vast differences among people.