User-centered design means working with your users all throughout the project.
Quote by Donald Norman
Donald Norman Quotes
Market segmentation s a natural result of the vast differences among people.
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of...
You won't catch me giving clear lectures.
Sure, one can always get the students to relax and be happy - entertained, but...
It is relatively easy to design for the perfect cases, when everything goes right, or...
In my opinion, no single design is apt to be optimal for everyone.
Scientists are always skeptics.
The problem with emotion was that it was clearly something important, but-at least according to...
Also note that invariably when we design something that can be used by those with...
I believe that robots should only have faces if they truly need them.
Am I an Apple bigot? No. I can critique their products and their customer service...
A big ethical question is what happens after people stop using the device. Does it...
We expert teachers know that motivation and emotional impact are what matter.
I think there is a tendency in science to measure what is measurable and to...
I prefer design by experts - by people who know what they are doing.
Beauty and brains, pleasure and usability - they should go hand in hand.
If you think the products don't match what you want from a product, don't buy...
I've been looking at the iPod- the Apple iPod. One of the interesting things about...
Knowing how people will use something is essential.
Everyday people are not very good designers.