“There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'Quote by Leo BurnettTopics: Quotes about Leo BurnettShare on:FacebookPinterestWhatsApp
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...#Leo Burnett
Good advertising does not just circulate information. It penetrates the public mind with desires and...#Advertising, #Information, #Mind
The work of an advertising agency is warmly and immediately human. It deals with human...#Mankind, #Team Work, #Work
A good basic selling idea, involvement and relevancy, of course, are as important as ever,...#Leo Burnett
