I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Quote by Leo Burnett

Topics: Writing Quotes

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Whether or not the standard of living made possible by mass production and in turn...

Whether or not the standard of living made possible by mass production and in turn...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

I have learned that any fool can write a bad ad, but that it takes...

I have learned that any fool can write a bad ad, but that it takes...

Too many ads that try not to go over the reader's head end up beneath...

Too many ads that try not to go over the reader's head end up beneath...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

What helps people, helps business.

What helps people, helps business.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

Aim at nothing and you'll succeed

Aim at nothing and you'll succeed

I'm in a wonderful position: I'm unknown, I'm underrated, and there's nowhere to go but...

I'm in a wonderful position: I'm unknown, I'm underrated, and there's nowhere to go but...

I have also learned why people work so hard to succeed: It is because they...

I have also learned why people work so hard to succeed: It is because they...