Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

Rarely have I seen any really great advertising created without a certain amount of confusion,...

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

To swear off making mistakes is very easy. All you have to do is swear...

To swear off making mistakes is very easy. All you have to do is swear...

When you reach for the stars, you may not quite get them, but you won't...

When you reach for the stars, you may not quite get them, but you won't...

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

I have learned that any fool can write a bad ad, but that it takes...

I have learned that any fool can write a bad ad, but that it takes...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

If you don't get noticed, you don't have anything. You just have to be noticed,...

If you don't get noticed, you don't have anything. You just have to be noticed,...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

I have learned that you can't have good advertising without a good client, that you...

I have learned that you can't have good advertising without a good client, that you...