Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

The sole purpose of business is service. The sole purpose of advertising is explaining the...

The sole purpose of business is service. The sole purpose of advertising is explaining the...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

When you reach for the stars, you may not quite get them, but you won't...

When you reach for the stars, you may not quite get them, but you won't...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

I have learned to respect ideas, wherever they come from. Often they come from clients....

I have learned to respect ideas, wherever they come from. Often they come from clients....

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

What helps people, helps business.

What helps people, helps business.

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity.

In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity.

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you say it.

No one should negotiate their dreams. Dreams must be free to fly high. No government,...

No one should negotiate their dreams. Dreams must be free to fly high. No government,...

Most of the important things in the world have been accomplished by people who have...

Most of the important things in the world have been accomplished by people who have...

Facts are God's arguments; we should be careful never to misunderstand or pervert them

Facts are God's arguments; we should be careful never to misunderstand or pervert them

Individual commitment to a group effort -- that is what makes a team work, a...

Individual commitment to a group effort -- that is what makes a team work, a...

If you want to kill any idea in the world, get a committee working on...

If you want to kill any idea in the world, get a committee working on...