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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...

Curiosity about life in all of its aspects, I think, is still the secret of...

Curiosity about life in all of its aspects, I think, is still the secret of...

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

I have learned that any fool can write a bad ad, but that it takes...

I have learned that any fool can write a bad ad, but that it takes...

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

If you don't get noticed, you don't have anything. You just have to be noticed,...

If you don't get noticed, you don't have anything. You just have to be noticed,...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The secret of all effective advertising is not the creation of new and tricky words...

The secret of all effective advertising is not the creation of new and tricky words...

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...