I regard a great ad as the most beautiful thing in the world.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Too many ads that try not to go over the reader's head end up beneath...

Too many ads that try not to go over the reader's head end up beneath...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

I have learned that any fool can write a bad ad, but that it takes...

I have learned that any fool can write a bad ad, but that it takes...

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

Advertising says to people, 'Here's what we've got. Here's what it will do for you....

I have learned that it is far easier to write a speech about good advertising...

I have learned that it is far easier to write a speech about good advertising...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

Good advertising does not just circulate information. It penetrates the public mind with desires and...

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

If you don't get noticed, you don't have anything. You just have to be noticed,...

If you don't get noticed, you don't have anything. You just have to be noticed,...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Christmas in Bethlehem. The ancient dream: a cold, clear night made brilliant by a glorious...

Christmas in Bethlehem. The ancient dream: a cold, clear night made brilliant by a glorious...

People are so busy dreaming the American Dream, fantasizing about what they could be or...

People are so busy dreaming the American Dream, fantasizing about what they could be or...

In a dream you are never eighty

In a dream you are never eighty

Hope is putting faith to work when doubting would be easier

Hope is putting faith to work when doubting would be easier

It is not a question of how well each process works, the question is how...

It is not a question of how well each process works, the question is how...

[The work] resembles a breech delivery-one which is expressed in rhythmic lurches, stabs of phrase...

[The work] resembles a breech delivery-one which is expressed in rhythmic lurches, stabs of phrase...