Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Quote by Leo Burnett

Topics: Leo Burnett Quotes

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...

Too many ads that try not to go over the reader's head end up beneath...

Too many ads that try not to go over the reader's head end up beneath...

A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

We want consumers to say, 'That's a hell of a product' instead of, 'That's a...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Advertising is the ability to sense, interpret... to put the very heart throbs of a...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

Anyone who thinks that people can be fooled or pushed around has an inaccurate and...

The work of an advertising agency is warmly and immediately human. It deals with human...

The work of an advertising agency is warmly and immediately human. It deals with human...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

If you don't get noticed, you don't have anything. You just have to be noticed,...

If you don't get noticed, you don't have anything. You just have to be noticed,...

The secret of all effective advertising is not the creation of new and tricky words...

The secret of all effective advertising is not the creation of new and tricky words...

When you reach for the stars, you may not quite get them, but you won't...

When you reach for the stars, you may not quite get them, but you won't...

Plan the sale when you plan the ad.

Plan the sale when you plan the ad.

I have learned that any fool can write a bad ad, but that it takes...

I have learned that any fool can write a bad ad, but that it takes...

I have learned that trying to guess what the boss or the client wants is...

I have learned that trying to guess what the boss or the client wants is...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

If you can't turn yourself into your customer, you probably shouldn't be in the ad...

When you reach for the stars you may not quite get one, but you won't...

When you reach for the stars you may not quite get one, but you won't...

The secret of all effective originality in advertising is not the creation of new and...

The secret of all effective originality in advertising is not the creation of new and...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...

A good basic selling idea, involvement and relevancy, of course, are as important as ever,...