Home
Quotes
Picture quotes
Random
Facebook Covers
Home
Quotes
Picture quotes
Random
Facebook Covers
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Quote by Leo Burnett
Topics:
Leo Burnett Quotes
Related Quotes
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...
Plan the sale when you plan the ad.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun...
The work of an advertising agency is warmly and immediately human. It deals with human...
The secret of all effective originality in advertising is not the creation of new and...
Curiosity about life in all of its aspects, I think, is still the secret of...
The work of an advertising agency is warmly and immediately human. It deals with human...
If you can't turn yourself into your customer, you probably shouldn't be in the ad...
There is no such thing as a permanent advertising success.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...
When you reach for the stars, you may not quite get them, but you won't...
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing...
To swear off making mistakes is very easy. All you have to do is swear...
The secret of all effective advertising is not the creation of new and tricky words...
I have learned that it is far easier to write a speech about good advertising...
A good basic selling idea, involvement and relevancy, of course, are as important as ever,...
Anyone who thinks that people can be fooled or pushed around has an inaccurate and...
I have learned that any fool can write a bad ad, but that it takes...
Too many ads that try not to go over the reader's head end up beneath...
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.