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I am one who believes that one of the greatest dangers of advertising is not...
#Death
Make it simple. Make it memorable. Make it inviting to look at. Make it fun...
#Success
Aim at nothing and you'll succeed
#Success
I have learned to respect ideas, wherever they come from. Often they come from clients....
#Writers
I have learned that it is far easier to write a speech about good advertising...
#Leo Burnett
I have learned that trying to guess what the boss or the client wants is...
#Leo Burnett
I regard a great ad as the most beautiful thing in the world.
#Leo Burnett
Good advertising does not just circulate information. It penetrates the public mind with desires and...
#Information
,
#Mind
The work of an advertising agency is warmly and immediately human. It deals with human...
#Mankind
,
#Team Work
,
#Work
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...
#Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of...
#Leo Burnett
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
#Leo Burnett
I have learned that any fool can write a bad ad, but that it takes...
#Leo Burnett
The secret of all effective originality in advertising is not the creation of new and...
#Leo Burnett
There is no such thing as a permanent advertising success.
#Leo Burnett
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and...
#Leo Burnett
To swear off making mistakes is very easy. All you have to do is swear...
#Making Mistakes
Too many ads that try not to go over the reader's head end up beneath...
#Leo Burnett
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