Quotes by Leo Burnett

I have learned to respect ideas, wherever they come from. Often they come from clients....

#Writers

Aim at nothing and you'll succeed

#Success

Make it simple. Make it memorable. Make it inviting to look at. Make it fun...

#Success

I am one who believes that one of the greatest dangers of advertising is not...

#Death

The work of an advertising agency is warmly and immediately human. It deals with human...

#Mankind, #Team Work, #Work

Good advertising does not just circulate information. It penetrates the public mind with desires and...

#Information, #Mind

I regard a great ad as the most beautiful thing in the world.

#Leo Burnett

I have learned that trying to guess what the boss or the client wants is...

#Leo Burnett

I have learned that it is far easier to write a speech about good advertising...

#Leo Burnett

I have learned that any fool can write a bad ad, but that it takes...

#Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

#Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of...

#Leo Burnett