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Aim at nothing and you'll succeed
#Success
I have learned to respect ideas, wherever they come from. Often they come from clients....
#Writers
I am one who believes that one of the greatest dangers of advertising is not...
#Death
Make it simple. Make it memorable. Make it inviting to look at. Make it fun...
#Success
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is...
#Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of...
#Leo Burnett
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
#Leo Burnett
I have learned that any fool can write a bad ad, but that it takes...
#Leo Burnett
I have learned that it is far easier to write a speech about good advertising...
#Leo Burnett
I have learned that trying to guess what the boss or the client wants is...
#Leo Burnett
I regard a great ad as the most beautiful thing in the world.
#Leo Burnett
Good advertising does not just circulate information. It penetrates the public mind with desires and...
#Information
,
#Mind
The work of an advertising agency is warmly and immediately human. It deals with human...
#Mankind
,
#Team Work
,
#Work
A good ad which is not run never produces sales.
#Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever,...
#Leo Burnett
Advertising is the ability to sense, interpret... to put the very heart throbs of a...
#Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you....
#Leo Burnett
If you don't get noticed, you don't have anything. You just have to be noticed,...
#Leo Burnett
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