“No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.Quote by William BernbachTopics: Quotes about William BernbachShare on:FacebookPinterestWhatsApp
With our industry being watched so carefully by governmental agencies, with the FTC ready to...#Business
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...#William Bernbach
Nobody counts the number of ads you run; they just remember the impression you make.#William Bernbach
