Properly practiced creativity can make one ad do the work of ten.

Quote by William Bernbach

Topics: Creativity Quotes

Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Nothing is so powerful as an insight into human nature . . . what compulsions...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

All of us who professionally use the mass media are the shapers of society. We...

All of us who professionally use the mass media are the shapers of society. We...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

In advertising not to be different is virtually suicidal.

In advertising not to be different is virtually suicidal.

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

Just because your ad looks good is no insurance that it will get looked at....

Just because your ad looks good is no insurance that it will get looked at....

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

Today's smartest advertising style is tomorrow's corn.

Today's smartest advertising style is tomorrow's corn.

Advertising doesn't create a product advantage. It can only convey it.

Advertising doesn't create a product advantage. It can only convey it.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.

There is no such thing as a good or bad ad in isolation. What is...

There is no such thing as a good or bad ad in isolation. What is...

The invention of IQ does a great disservice to creativity in education.

The invention of IQ does a great disservice to creativity in education.

Uncertainty and mystery are energies of life. Don't let them scare you unduly, for they...

Uncertainty and mystery are energies of life. Don't let them scare you unduly, for they...

I never feel age ... If you have creative work, you don't have age or...

I never feel age ... If you have creative work, you don't have age or...