With our industry being watched so carefully by governmental agencies, with the FTC ready to...#Business
Nobody counts the number of ads you run; they just remember the impression you make.#William Bernbach
No matter how skillful you are, you can't invent a product advantage that doesn't exist....#William Bernbach
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...#William Bernbach
