Our job is to bring the dead facts to life.

Quote by William Bernbach

Topics: William Bernbach Quotes

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

In this very real world, good doesn't drive out evil. Evil doesn't drive out good....

If your advertising goes unnoticed, everything else is academic.

If your advertising goes unnoticed, everything else is academic.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...

Today's smartest advertising style is tomorrow's corn.

Today's smartest advertising style is tomorrow's corn.

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

Advertising doesn't create a product advantage. It can only convey it.

Advertising doesn't create a product advantage. It can only convey it.

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

With our industry being watched so carefully by governmental agencies, with the FTC ready to...

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...

If your advertising goes unnoticed, everything else is academic!

If your advertising goes unnoticed, everything else is academic!

We don't ask research to do what it was never meant to do, and that...

We don't ask research to do what it was never meant to do, and that...

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

There is no such thing as a good or bad ad in isolation. What is...

There is no such thing as a good or bad ad in isolation. What is...

All of us who professionally use the mass media are the shapers of society. We...

All of us who professionally use the mass media are the shapers of society. We...

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

No matter how skillful you are, you can't invent a product advantage that doesn't exist....

An idea can turn to dust or magic, depending on the talent that rubs against...

An idea can turn to dust or magic, depending on the talent that rubs against...

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.