“Advertising doesn't create a product advantage. It can only convey it.Quote by William BernbachTopics: Quotes about William BernbachShare on:FacebookPinterestWhatsApp
No matter how skillful you are, you can't invent a product advantage that doesn't exist....#William Bernbach
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...#William Bernbach
