“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.Quote by William BernbachTopics: Quotes about William BernbachShare on:FacebookPinterestWhatsApp
No matter how skillful you are, you can't invent a product advantage that doesn't exist....#William Bernbach
With our industry being watched so carefully by governmental agencies, with the FTC ready to...#Business
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...#William Bernbach
