Home
Quotes
Picture quotes
Random
Facebook Covers
Home
Quotes
Picture quotes
Random
Facebook Covers
We don't ask research to do what it was never meant to do, and that is to get an idea.
Quote by William Bernbach
Topics:
William Bernbach Quotes
Related Quotes
Nothing is so powerful as an insight into human nature . . . what compulsions...
With our industry being watched so carefully by governmental agencies, with the FTC ready to...
An idea can turn to dust or magic, depending on the talent that rubs against...
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can...
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...
In advertising, not to be different is virtual suicide.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be...
Properly practiced creativity can make one ad do the work of ten.
In advertising not to be different is virtually suicidal.
Just because your ad looks good is no insurance that it will get looked at....
No matter how skillful you are, you can't invent a product advantage that doesn't exist....
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
A great ad campaign will make a bad product fail faster. It will get more...
Today's smartest advertising style is tomorrow's corn.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....
In communications, familiarity breeds apathy.
Advertising isn't a science. It's persuasion. And persuasion is an art.
The illogical man is what advertising is after. This is why advertising is so anti-rational;...
What kills a skunk is the publicity it gives itself.
