Home
Quotes
Picture quotes
Random
Facebook Covers
Home
Quotes
Picture quotes
Random
Facebook Covers
Because an appeal makes logical sense is no guarantee that it will work.
Quote by William Bernbach
Topics:
William Bernbach Quotes
Related Quotes
Our job is to bring the dead facts to life.
If your advertising goes unnoticed, everything else is academic!
In advertising not to be different is virtually suicidal.
Advertising isn't a science. It's persuasion. And persuasion is an art.
An idea can turn to dust or magic, depending on the talent that rubs against...
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill...
In advertising, not to be different is virtual suicide.
Advertising doesn't create a product advantage. It can only convey it.
You can say the right thing about a product and nobody will listen. You've got...
Just because your ad looks good is no insurance that it will get looked at....
Nobody counts the number of ads you run; they just remember the impression you make.
In communications, familiarity breeds apathy.
Today's smartest advertising style is tomorrow's corn.
Word of mouth is the best medium of all.
In communications, familiarity breeds apathy.
With our industry being watched so carefully by governmental agencies, with the FTC ready to...
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Until the rise of American advertising, it never occurred to anyone anywhere in the world...
Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread...