Home
Quotes
Picture quotes
Random
Facebook Covers
Home
Quotes
Picture quotes
Random
Facebook Covers
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds…
Quote by William Bernbach
Topics:
William Bernbach Quotes
Related Quotes
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
It is insight into human nature that is the key to the communicator's skill. For...
Advertising doesn't create a product advantage. It can only convey it.
Today's smartest advertising style is tomorrow's corn.
There is no such thing as a good or bad ad in isolation. What is...
No matter how skillful you are, you can't invent a product advantage that doesn't exist....
In communications, familiarity breeds apathy.
Our job is to bring the dead facts to life.
You can say the right thing about a product and nobody will listen. You've got...
Just because your ad looks good is no insurance that it will get looked at....
An idea can turn to dust or magic, depending on the talent that rubs against...
If your advertising goes unnoticed, everything else is academic!
Nobody counts the number of ads you run; they just remember the impression you make.
The most powerful element in advertising is the truth.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good....
An idea can turn to dust or magic, depending on the talent that rubs against...
Properly practiced creativity can make one ad do the work of ten.
Creativity is more than just being different. Anybody can plan weird; that's easy. What's hard...
It is better to create than to be learned, creating is the true essence of...
I've been relying very heavily on my instincts as of late, and my songwriting has...
