“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.Quote by David OgilvyTopics: Quotes about David OgilvyShare on:FacebookPinterestWhatsApp
The most important word in the vocabulary of advertising is TEST. If you pretest your...#David Ogilvy
I notice increasing reluctance on the part of marketing executives to use judgment; they are...#Judgement, #Marketing
Much of the messy advertising you see on television today is the product of committees....#Television
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...#David Ogilvy
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners...#David Ogilvy
