Leaders grasp nettles.

Quote by David Ogilvy

Topics: David Ogilvy Quotes

Every advertisement should be thought of as a contribution to the complex symbol which is...

Every advertisement should be thought of as a contribution to the complex symbol which is...

Hire people who are better than you are, then leave them to get on with...

Hire people who are better than you are, then leave them to get on with...

In the modern world of business, it is useless to be a creative, original thinker...

In the modern world of business, it is useless to be a creative, original thinker...

On the average, five times as many people read the headline as read the body...

On the average, five times as many people read the headline as read the body...

What really decides consumers to buy or not to buy is the content of your...

What really decides consumers to buy or not to buy is the content of your...

Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I...

If you tell lies about a product, you will be found out - either by...

If you tell lies about a product, you will be found out - either by...

I do not regard advertising as entertainment or an art form, but as a medium...

I do not regard advertising as entertainment or an art form, but as a medium...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

The headline is the 'ticket on the meat.' Use it to flag down readers who...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product...

If it doesn't sell, it isn't creative.

If it doesn't sell, it isn't creative.

Never stop testing, and your advertising will never stop improving.

Never stop testing, and your advertising will never stop improving.

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

I don't know the rules of grammar... If you're trying to persuade people to do...

I don't know the rules of grammar... If you're trying to persuade people to do...

The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.

Like a midwife, I make my living bringing new babies into the world, except that...

Like a midwife, I make my living bringing new babies into the world, except that...

The most important word in the vocabulary of advertising is test. If you pretest your...

The most important word in the vocabulary of advertising is test. If you pretest your...

Advertising is found in societies which have passed the point of satisfying the basic animal...

Advertising is found in societies which have passed the point of satisfying the basic animal...

Much of the messy advertising you see on television today is the product of committees....

Much of the messy advertising you see on television today is the product of committees....

Elves are wonderful. They provoke wonder. Elves are marvellous. They cause marvels. Elves are fantastic....

Elves are wonderful. They provoke wonder. Elves are marvellous. They cause marvels. Elves are fantastic....